Boost academic fit for business education learners

Business school faculty, advisors, and career coaches trust Career Key and its courseware PathAdvisor.ai to help students find where they fit with business majors and careers. At the same time, students develop the new career readiness.

Used by top ranked, AACSB accredited institutions, our assessments and actionable data dashboard make faculty-learner engagement easier and more meaningful.

Contact us to help learners identify your business programs that best fit them, prepare them to adapt to future disruption in knowledge production, and align with AASCB accreditation standards.

Our partners include

University of Minnesota - Twin Cities, Carlson School of Management

Kansas State University

University of Alabama - Tuscaloosa, Culverhouse College of Business

University of Toronto - Mississauga

What our AACSB-accredited institutions say,

“You [Career Key] are our favorite tool!...

The Career Decision Profile gives us the opportunity to show students the value of knowing their own strengths, identifying barriers that may hold them back, and reflecting about their career choices. 

The assessment is not just an “add-on” for our course… it’s a core component of helping students learn to make key decisions and evaluate their own levels of confidence.”

Associate Director of Student Services, Top 20 undergraduate business school, AACSB-accredited, Career Key partner since 2016

Offer short, self-guided major and career exploration

Career Key Discovery

10-minute Holland personality & interest online inventory

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With Career Key Discovery's unique exploration approach, learners find their best fit academic environment. This valid assessment includes a four-step decision-making guide.

Customize with your institution's majors and programs.

Research shows a close Holland personality-interest fit predicts

  • higher grades,
  • persistence in a major, and
  • higher on-time graduation rates.

Quickly identify student decision needs and optimize resources

Career Decision Profile

5-minute career readiness online inventory

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Measuring three dimensions of career decision status, the scientifically-valid Career Decision Profile identifies individual needs and barriers, estimates service levels, and recommends practical action steps to both student and advisor.

It can be used as a pre and post intervention measure.

Measure your ongoing program success

Use the Career Decision Profile pre/post intervention to measure impacts of your program.

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Measure impacts and student outcomes when you "sandwich" your program invention, including Career Key Discovery, between pre and post administrations of the Career Decision Profile. This implementation with both assessments takes a combined 20 minutes of student time to complete.

Case Studies - Career Key in Action

Business Education Professional Development

DOWNLOAD Business School Curriculum Case Study

Integrated Career and Academic Advising

DOWNLOAD Kansas State University Case Study

Impact on First Generation College Students

DOWNLOAD Union County College Case Study

A pre/post administration of the CDP allows us to measure the degree of change on all the scales and we have found statistically significant progress. These results encourage further participation from our faculty partners.
— Felicity Morgan, M. Ed., RP Director, Career Centre, University of Toronto Mississauga, partner since 2010

Watch & Discover

Take a quick video tour of Career Key.

Platform

Career Decision Profile

Career Key Discovery

Why College Major Fit Matters

Career Key CEO Juliet Jones and Founder Dr. Lawrence K. Jones, Professor Emeritus at N.C. State University, College of Education

Share your strategic priorities, we’ll tell you how Career Key can help

Founded by a counselor educator 25 years ago, Career Key has been the trusted source of career and professional development in higher education institutions. We’d love to hear from you!